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CTR and attributed revenue

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Click-through rate (CTR)

Platform short links record clicks when recipients open them.
  1. Create a link: A2A links.shorten with target_url and optional campaign_id.
  2. Put the path (or full app origin + path) in your SMS body.
  3. Recipients hit GET /r/{code} — we record a click and redirect.
  4. Mission analytics show Clicks and CTR (clicks ÷ accepted).
If a mission has no short links, CTR shows as empty (not a fake 0% from missing data).

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Attributed revenue (commerce)

Use analytics.recordConversion to record store orders or other ROI events:
  • revenue_cents — ledger millidollars ($1 = 1000)
  • campaign_id — optional mission attribution
  • external_id — idempotency (same id will not double-count)
Not the same as wallet top-ups. Stripe Checkout funds the prepaid wallet (credit_transactions). Conversion events live in conversion_events and appear as Attributed revenue on mission reports only when you ingest them.